Building Trust and Inspiring Action for a Sustainable Future,
Nestlé Waters
Context
In partnership with Magic Pencil, NewElement was tasked by Nestlé Waters’ External Corporate Communications to manage the development and update of four sustainability communication toolkits. These toolkits aim to build trust, inspire engagement, and improve understanding of sustainability within EMENA markets, particularly among employees and key opinion leaders (KOLs). Addressing public concerns over plastic packaging, the toolkits will provide strategic insights and essential briefing materials to support effective, compelling communications about Nestlé Waters’ sustainability initiatives.
Solution
NewElement’s solution involves creating tailored toolkits that highlight Nestlé Waters’ leadership in sustainable packaging and circular economy practices. Focusing on three core areas—developing innovative packaging, building partnerships for waste reduction, and driving recycling behavior—the toolkits provide brands with powerful stories and proof points on circularity. By spotlighting these achievements, the toolkits empower stakeholders to communicate Nestlé Waters’ commitment to a waste-free future, inspiring engagement and action across audiences.
Impact
The sustainability communication toolkits developed by NewElement are set to create a multifaceted impact across Nestlé Waters’ operations and public engagement:
1
Enhanced Stakeholder Trust
By providing transparent, data-driven proof points, the toolkits foster trust among employees, key opinion leaders (KOLs), and external stakeholders, strengthening Nestlé Waters’ reputation as a sustainability leader.
2
Increased Consumer Engagement
Compelling stories on circularity, from packaging innovation to waste-reduction partnerships, help engage consumers and reduce purchasing barriers by aligning with their sustainability expectations.
3
Support for Circular Economy Goals
The toolkits spotlight Nestlé Waters’ achievements and initiatives in each focus area of Nestlé’s sustainable packaging journey, positioning the water category as a model for the circular economy.
4
Inspiration for Behavioral Change
By promoting recycling and eco-friendly practices, the toolkits aim to drive positive behavior change among both employees and consumers, contributing to Nestlé Waters’ goal of a waste-free future.
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