Embedding Sustainability at the Core: Pickles as a Force for Good,
Reitzel
Context
In recent years, sustainability has become a guiding principle for Reitzel, inspiring the company to innovate and redefine its approach to sourcing and producing pickles. Starting with pilot projects aimed at exploring sustainable practices, Reitzel achieved a major milestone with the launch of its first certified sustainable products.
Solution
NewElement collaborated with Reitzel to co-develop the VIA (Very Important Actions) strategy, a sustainability roadmap rooted in a thorough assessment of business practices and stakeholder expectations. VIA places sustainability at the core of Reitzel’s operations, serving as a structured guide to transform the pickle industry into a positive force for good. NewElement continues to support Reitzel in aligning with future standards like SBTi and CSRD, ensuring responsible and proactive leadership in sustainability.
Impact
New Element supported the implementation of the VIA strategy, helping the company create measurable impacts such as:
1
Carbon Reduction
Completion of Reitzel’s first carbon assessment and alignment with SBTi for net-zero goals.
2
Sustainable Agriculture
Scaling up local and fairtrade pickle sourcing and launching agroecology pilot projects.
3
Accountability & Certification
Preparing for CSRD compliance and exploring B Corp certification.
4
Stakeholder Value
Fostering positive impacts through engagement with employees, partners, and customers, proving that sustainability enhances both quality and business resilience.
Olivier Camille
CEO, Reitzel Group
” NewElement has helped us to structure our global approach over sustainability in engaging all stakeholders in the process. We have succeeded in reaching the perfect alignment between our vision, mission and our sustainable goals. New element is not only a specialized consulting firm it acts as a partner. “
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