{"id":4144,"date":"2024-11-21T11:48:58","date_gmt":"2024-11-21T10:48:58","guid":{"rendered":"https:\/\/newelement.ch\/?page_id=4144"},"modified":"2025-12-04T09:57:56","modified_gmt":"2025-12-04T08:57:56","slug":"watchmaking","status":"publish","type":"page","link":"https:\/\/newelement.ch\/fr\/projects\/watchmaking\/","title":{"rendered":"Horlogerie"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(112,97,89,0.8) 0%|rgba(112,97,89,0.8) 50%|rgba(112,97,89,0.1) 50%|rgba(112,97,89,0.1) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/newelement.ch\/wp-content\/uploads\/2024\/12\/t77zom3-7bo-e1734969960907.jpg&#8221; 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_builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Leading Watchmaking Toward Sustainability,&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#FFFFFF&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;22px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Fondation haute horlogerie (FHH)&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Poppins|500||on|||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;22px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; 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_builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding_tablet=&#8221;0px|80px|40px|80px|false|true&#8221; custom_padding_phone=&#8221;30px|40px|40px|40px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Context&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;4a326f49-5fe5-4324-9dd1-39f0bc2f82d5&#8243; title_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Poppins|600||on|||||&#8221; header_2_font_size=&#8221;28px&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.5em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\"><\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div data-message-author-role=\"assistant\" data-message-id=\"34a1a80d-4ae8-4e13-9a72-4bca9a572d2e\" dir=\"auto\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>L\u2019industrie de l\u2019horlogerie de luxe fait face \u00e0 une pression croissante en faveur de la transparence et des pratiques \u00e9thiques. Les consommateurs d\u2019aujourd\u2019hui, conscients de la crise \u00e9cologique, exigent une tra\u00e7abilit\u00e9 et un respect tant pour les individus que pour la plan\u00e8te. Alors que le secteur agroalimentaire a relev\u00e9 ces d\u00e9fis depuis plus d\u2019une d\u00e9cennie, les ann\u00e9es 2020 repr\u00e9sentent un moment charni\u00e8re pour les marques horlog\u00e8res suisses, leur permettant de d\u00e9montrer leur excellence \u00e0 travers la durabilit\u00e9.<\/p>\n<p>Malgr\u00e9 les progr\u00e8s r\u00e9alis\u00e9s par des pionniers comme IWC, Chopard, le groupe Richemont et Kering, des d\u00e9fis majeurs persistent. L\u2019extraction mini\u00e8re, un maillon cl\u00e9 de la cha\u00eene de valeur, est souvent marqu\u00e9e par des approvisionnements non tra\u00e7ables, la d\u00e9gradation de l\u2019environnement et des conditions de travail exploitantes. La production elle-m\u00eame reste en retard sur le plan de la durabilit\u00e9, avec un recours \u00e0 des produits chimiques toxiques, une consommation excessive d\u2019eau et des processus \u00e9nergivores.<\/p>\n<p>Symbole mondial du savoir-faire suisse, l\u2019industrie horlog\u00e8re doit imp\u00e9rativement s\u2019attaquer \u00e0 ces enjeux pour s\u2019aligner sur les valeurs d\u2019une client\u00e8le de plus en plus soucieuse de ces questions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|true&#8221; custom_padding_tablet=&#8221;40px|80px|50px|80px|false|true&#8221; custom_padding_phone=&#8221;30px|40px|40px|40px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_color_tablet=&#8221;#DFBBA0&#8243; background_color_phone=&#8221;#DFBBA0&#8243; background_last_edited=&#8221;on|desktop&#8221; background_enable_color_tablet=&#8221;on&#8221; background_enable_color_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Solution&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;4a326f49-5fe5-4324-9dd1-39f0bc2f82d5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins|300|||||||&#8221; header_2_font=&#8221;Poppins|600||on|||||&#8221; header_2_font_size=&#8221;28px&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.5em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Newelement s'est associ\u00e9 \u00e0 la FHH pour s\u2019attaquer aux efforts fragment\u00e9s en mati\u00e8re de durabilit\u00e9 parmi les marques et groupes horlogers membres. En \u00e9laborant une strat\u00e9gie ESG transformative et unificatrice, Newelement a aid\u00e9 la FHH \u00e0 int\u00e9grer la durabilit\u00e9 dans son r\u00f4le de gardien de l\u2019excellence suisse en horlogerie. Cette strat\u00e9gie s\u2019articule autour de trois piliers cl\u00e9s : mobiliser la haute direction pour faire de la durabilit\u00e9 une priorit\u00e9 centrale, unir l\u2019\u00e9cosyst\u00e8me horloger afin de promouvoir une action collective, et cr\u00e9er un cadre de communication clair et coh\u00e9rent qui red\u00e9finit l\u2019excellence \u00e0 travers des pratiques durables.\n\nCette approche holistique positionne l\u2019industrie comme un leader mondial en mati\u00e8re de responsabilit\u00e9 \u00e9thique et environnementale, garantissant que son h\u00e9ritage refl\u00e8te un impact significatif et transformateur.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#706159&#8243; custom_padding=&#8221;40px||100px||false|false&#8221; custom_padding_tablet=&#8221;40px||60px||false|false&#8221; custom_padding_phone=&#8221;30px||40px||false|false&#8221; border_color_top=&#8221;#A59283&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Impact&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;4a326f49-5fe5-4324-9dd1-39f0bc2f82d5&#8243; title_text_color=&#8221;#EDDED3&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;5cc4d197-68b2-4b21-8c9f-0fb2196a1d2b&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Les initiatives men\u00e9es par NewElement ont produit des r\u00e9sultats significatifs dans le cadre de ces projets :<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;38780d28-962e-4809-ba09-e04cf7a79650&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Renewed Leadership and Vision, Unifying a Common Cause&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;03372257-e707-4f48-a5d5-90c72e429ee5&#8243; title_text_color=&#8221;#EDDED3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ed4ed6fb-5494-4fdd-96e4-98916c413f34&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00c9tablir une nouvelle vision et une mission pour positionner la FHH comme un leader visionnaire en mati\u00e8re de durabilit\u00e9, rassemblant les marques et groupes diversifi\u00e9s de la FHH autour d\u2019une mission commune, et orientant progressivement l\u2019horlogerie vers une industrie du luxe plus durable.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;38780d28-962e-4809-ba09-e04cf7a79650&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Sharing the Experience Through Meaningful Communication&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;03372257-e707-4f48-a5d5-90c72e429ee5&#8243; title_text_color=&#8221;#EDDED3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ed4ed6fb-5494-4fdd-96e4-98916c413f34&#8243; header_text_color=&#8221;#EDDED3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Int\u00e9grer ces nouvelles valeurs dans l\u2019exp\u00e9rience publique et commerciale, en favorisant l\u2019engagement et en cr\u00e9ant des liens significatifs avec les publics.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;3&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;38780d28-962e-4809-ba09-e04cf7a79650&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Building a Stakeholder Engagement Platform to Drive Collective Action&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;03372257-e707-4f48-a5d5-90c72e429ee5&#8243; title_text_color=&#8221;#EDDED3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ed4ed6fb-5494-4fdd-96e4-98916c413f34&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Cr\u00e9er une plateforme d\u00e9di\u00e9e pour aligner et impliquer toutes les parties prenantes dans le parcours de durabilit\u00e9 de la FHH, tout en encourageant les marques \u00e0 d\u00e9velopper des initiatives collaboratives qui amplifient les impacts de durabilit\u00e9 \u00e0 travers l\u2019industrie.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; 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Today\u2019s consumers, aware of the ecological crisis, demand traceability and respect for both people and the planet. While the agro-food sector has addressed these challenges for over a decade, the 2020s are a defining moment for Swiss watch brands to showcase their excellence [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":2124,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4144","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/4144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/comments?post=4144"}],"version-history":[{"count":28,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/4144\/revisions"}],"predecessor-version":[{"id":5682,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/4144\/revisions\/5682"}],"up":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/2124"}],"wp:attachment":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/media?parent=4144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}