[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 50%|rgba(146,175,160,0.2) 50%|rgba(112,97,89,0.1) 99%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/11\/AdobeStock_962767328-scaled-e1730980017104.jpeg” parallax=”on” custom_padding=”100px||130px||false|false” custom_padding_tablet=”70px||70px||false|false” custom_padding_phone=”40px||40px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(112,97,89,0.1) 100%|rgba(146,175,160,0.2) 100%” background_color_gradient_stops_phone=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(146,175,160,0.2) 100%|rgba(112,97,89,0.1) 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Driving Sustainable Transformation in Healthcare,” _builder_version=”4.27.2″ _module_preset=”default” title_text_color=”#000000″ width=”90%” max_width=”90%” custom_padding=”0px|0px|0px|0px|false|false” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Swiss Medical Network (SMN)” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_color=”#000000″ width=”90%” max_width=”90%” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#92afa0″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 50%|#f8f7f7 50%|#f8f7f7 100%” custom_padding=”40px||70px||false|false” custom_padding_tablet=”40px||0px||false|false” custom_padding_phone=”0px||0px||true|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#f8f7f7 100%|#f8f7f7 100%” background_color_gradient_stops_phone=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#f8f7f7 100%|#f8f7f7 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.3″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding_tablet=”0px|80px|40px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Context” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#FFFFFF” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_padding_phone=”|0px|0px|0px|false|true” custom_padding_last_edited=”off|desktop” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Le secteur de la sant\u00e9 contribue de mani\u00e8re significative \u00e0 la crise climatique, \u00e9tant responsable de 4,4 % des \u00e9missions mondiales, tandis que l'empreinte \u00e9cologique du secteur de la sant\u00e9 en Suisse repr\u00e9sente \u00e0 elle seule 6,8 % des \u00e9missions nationales. Les employ\u00e9s et les patients exigent de plus en plus des pratiques durables, remettant en question les emballages excessifs et s'attendant \u00e0 des options locales et biologiques. Swiss Medical Network (SMN) a r\u00e9pondu \u00e0 ces attentes en lan\u00e7ant une strat\u00e9gie de durabilit\u00e9 globale en deux phases : lors de la Phase 1, SMN a d\u00e9fini un cadre strat\u00e9gique de durabilit\u00e9 ; lors de la Phase 2, SMN s'est concentr\u00e9 sur la coordination et l'acc\u00e9l\u00e9ration de la mise en \u0153uvre de la strat\u00e9gie pour inspirer l'engagement des \u00e9quipes internes et des partenaires externes.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”40px|80px|50px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|desktop” background_color_tablet=”#F8F7F7″ background_color_phone=”#F8F7F7″ background_last_edited=”on|phone” background_enable_color_tablet=”on” background_enable_color_phone=”on” global_colors_info=”{}”][et_pb_heading title=”Solution” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” custom_padding=”||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
NewElement a soutenu SMN dans les deux phases de cette initiative. Lors de la Phase 1, NewElement a collabor\u00e9 avec SMN pour concevoir la strat\u00e9gie de durabilit\u00e9 du groupe, en \u00e9tablissant des piliers strat\u00e9giques et des feuilles de route d\u00e9taill\u00e9es. Lors de la Phase 2, NewElement a agi en tant que coach et catalyseur, guidant le Directeur de la durabilit\u00e9 de SMN dans la mise en \u0153uvre du plan d'action en mati\u00e8re de durabilit\u00e9. Cela comprenait l'\u00e9valuation du positionnement de durabilit\u00e9 de SMN par le biais de benchmarks, l'identification des lacunes et des opportunit\u00e9s, ainsi que l'\u00e9tablissement d'objectifs strat\u00e9giques. De plus, NewElement a fourni du coaching, de la formation et un positionnement de marque pour renforcer la visibilit\u00e9 et la cr\u00e9dibilit\u00e9 de SMN en mati\u00e8re d'ESG.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#D3DBC8″ custom_padding=”40px||100px||false|false” custom_padding_tablet=”40px||60px||false|false” custom_padding_phone=”30px||40px||false|false” border_color_top=”#A59283″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Impact” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”5cc4d197-68b2-4b21-8c9f-0fb2196a1d2b” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
Le soutien de NewElement a g\u00e9n\u00e9r\u00e9 des r\u00e9sultats significatifs pour SMN :<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”1″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Structured Framework” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#000000″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
Un cadre strat\u00e9gique complet et une feuille de route, avec des objectifs clairs \u00e0 court, moyen et long terme, ont offert une orientation solide pour le parcours de durabilit\u00e9 de SMN.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”2″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Increased Engagement and Expertise” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#000000″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#000000″ header_text_color=”#EDDED3″ global_colors_info=”{}”]<\/p>\n
La formation et le d\u00e9veloppement de contenu ont favoris\u00e9 l'engagement et l'expertise au sein de SMN, renfor\u00e7ant ainsi l'engagement \u00e0 long terme des employ\u00e9s et des partenaires.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Enhanced Brand Positioning” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#000000″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
Un message et un positionnement de marque ax\u00e9s sur l\u2019objectif ont \u00e9tabli SMN en tant que leader en durabilit\u00e9, r\u00e9sonnant aupr\u00e8s des parties prenantes.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”4″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Optimized Resource Allocation” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#000000″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
Des estimations strat\u00e9giques des ressources, align\u00e9es sur les objectifs, ont permis \u00e0 SMN de maximiser efficacement les avantages li\u00e9s \u00e0 la durabilit\u00e9.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#F8F7F7″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#92afa0 0%|#92afa0 16%|rgba(211,219,200,0.2) 16%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”#92afa0 0%|#92afa0 0%|rgba(211,219,200,0.2) 0%” background_color_gradient_stops_phone=”#92afa0 0%|#92afa0 0%|rgba(211,219,200,0.2) 0%” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” max_width=”90%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|phone” custom_padding=”25px||25px||true|false” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Discover the uniqueness of each of our other projects ! ” _builder_version=”4.27.3″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_align=”left” title_text_color=”#F8F7F7″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.2em” title_text_color_tablet=”#A59283″ title_text_color_phone=”#A59283″ title_text_color_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_ETAT-DE-FRIBOURG-copie.png” alt=”Logo of the State of Fribourg \u2013 Client of NewElement” title_text=”State of Fribourg logo” url=”https:\/\/newelement.ch\/projects\/government\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_FHH.png” alt=”Logo of the Fondation de la Haute Horlogerie \u2013 Client of NewElement” title_text=”FHH logo” url=”https:\/\/newelement.ch\/projects\/watchmaking\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_NESPRESSO-copie.png” alt=”Logo of Nespresso \u2013 Client of NewElement” title_text=”Nespresso logo” url=”https:\/\/newelement.ch\/projects\/coffee-1\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_NESPRESSO-copie.png” alt=”Logo of Nespresso \u2013 Client of NewElement” title_text=”Nespresso logo” url=”https:\/\/newelement.ch\/projects\/coffee-2\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/11\/LOGO_REITZEL-2.png” alt=”Logo of Reitzel \u2013 Client of NewElement” title_text=”Reitzel logo” url=”https:\/\/newelement.ch\/projects\/pickle\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" The healthcare sector significantly contributes to the climate crisis, responsible for 4.4% of global emissions, with Switzerland\u2019s healthcare footprint alone accounting for 6.8% of national emissions. Employees and patients increasingly demand sustainable practices, questioning excessive packaging and expecting local, organic options. 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