[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 50%|rgba(146,175,160,0.2) 50%|rgba(112,97,89,0.1) 99%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/11\/AdobeStock_962767328-scaled-e1730980017104.jpeg” parallax=”on” custom_padding=”100px||130px||false|false” custom_padding_tablet=”70px||70px||false|false” custom_padding_phone=”40px||40px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(112,97,89,0.1) 100%|rgba(146,175,160,0.2) 100%” background_color_gradient_stops_phone=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(146,175,160,0.2) 100%|rgba(112,97,89,0.1) 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Driving Sustainable Transformation in Healthcare,” _builder_version=”4.27.2″ _module_preset=”default” title_text_color=”#000000″ width=”90%” max_width=”90%” custom_padding=”0px|0px|0px|0px|false|false” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Swiss Medical Network (SMN)” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_color=”#000000″ width=”90%” max_width=”90%” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#92afa0″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 50%|#f8f7f7 50%|#f8f7f7 100%” custom_padding=”40px||70px||false|false” custom_padding_tablet=”40px||0px||false|false” custom_padding_phone=”0px||0px||true|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#f8f7f7 100%|#f8f7f7 100%” background_color_gradient_stops_phone=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#f8f7f7 100%|#f8f7f7 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.3″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding_tablet=”0px|80px|40px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Context” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#FFFFFF” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_padding_phone=”|0px|0px|0px|false|true” custom_padding_last_edited=”off|desktop” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
The healthcare sector significantly contributes to the climate crisis, responsible for 4.4% of global emissions, with Switzerland\u2019s healthcare footprint alone accounting for 6.8% of national emissions. Employees and patients increasingly demand sustainable practices, questioning excessive packaging and expecting local, organic options. Swiss Medical Network (SMN) responded to these expectations by launching a comprehensive sustainability strategy in two phases: in Phase 1, SMN defined a strategic sustainability framework; in Phase 2, SMN focused on coordinating and accelerating the strategy\u2019s implementation to inspire engagement from internal teams and external partners.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”40px|80px|50px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|desktop” background_color_tablet=”#F8F7F7″ background_color_phone=”#F8F7F7″ background_last_edited=”on|phone” background_enable_color_tablet=”on” background_enable_color_phone=”on” global_colors_info=”{}”][et_pb_heading title=”Solution” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” custom_padding=”||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
NewElement supported SMN in both phases of this initiative. In Phase 1, NewElement collaborated with SMN to design the group\u2019s sustainability strategy, establishing strategic pillars and detailed roadmaps. In Phase 2, NewElement acted as a coach and catalyst, guiding SMN\u2019s Chief Sustainability Officer in implementing the sustainability action plan. This included assessing SMN\u2019s sustainability positioning through benchmarking, identifying gaps and opportunities, and establishing strategic objectives. Additionally, NewElement provided coaching, training, and brand positioning to strengthen SMN\u2019s visibility and credibility in ESG.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#D3DBC8″ custom_padding=”40px||100px||false|false” custom_padding_tablet=”40px||60px||false|false” custom_padding_phone=”30px||40px||false|false” border_color_top=”#A59283″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Impact” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”5cc4d197-68b2-4b21-8c9f-0fb2196a1d2b” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
NewElement\u2019s support generated significant outcomes for SMN:<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”1″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Structured Framework” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#000000″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
A comprehensive strategic framework and roadmap, with clear short-, mid-, and long-term goals, provided strong guidance for SMN\u2019s sustainability journey.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”2″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Increased Engagement and Expertise” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#000000″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#000000″ header_text_color=”#EDDED3″ global_colors_info=”{}”]<\/p>\n
Training and content development fostered commitment and expertise within SMN, enhancing long-term engagement with employees and partners.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Enhanced Brand Positioning” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#000000″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
Purpose-driven messaging and brand positioning established SMN as a leader in sustainability, resonating with stakeholders.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”4″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Optimized Resource Allocation” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#000000″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
Strategic resource estimates aligned with goals enabled SMN to maximize sustainability benefits effectively.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#F8F7F7″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#92afa0 0%|#92afa0 16%|rgba(211,219,200,0.2) 16%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”#92afa0 0%|#92afa0 0%|rgba(211,219,200,0.2) 0%” background_color_gradient_stops_phone=”#92afa0 0%|#92afa0 0%|rgba(211,219,200,0.2) 0%” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” max_width=”90%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|phone” custom_padding=”25px||25px||true|false” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Discover the uniqueness of each of our other projects ! ” _builder_version=”4.27.3″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_align=”left” title_text_color=”#F8F7F7″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.2em” title_text_color_tablet=”#A59283″ title_text_color_phone=”#A59283″ title_text_color_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_ETAT-DE-FRIBOURG-copie.png” alt=”Logo of the State of Fribourg \u2013 Client of NewElement” title_text=”State of Fribourg logo” url=”https:\/\/newelement.ch\/projects\/government\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_FHH.png” alt=”Logo of the Fondation de la Haute Horlogerie \u2013 Client of NewElement” title_text=”FHH logo” url=”https:\/\/newelement.ch\/projects\/watchmaking\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_NESPRESSO-copie.png” alt=”Logo of Nespresso \u2013 Client of NewElement” title_text=”Nespresso logo” url=”https:\/\/newelement.ch\/projects\/coffee-1\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_NESPRESSO-copie.png” alt=”Logo of Nespresso \u2013 Client of NewElement” title_text=”Nespresso logo” url=”https:\/\/newelement.ch\/projects\/coffee-2\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/11\/LOGO_REITZEL-2.png” alt=”Logo of Reitzel \u2013 Client of NewElement” title_text=”Reitzel logo” url=”https:\/\/newelement.ch\/projects\/pickle\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" The healthcare sector significantly contributes to the climate crisis, responsible for 4.4% of global emissions, with Switzerland\u2019s healthcare footprint alone accounting for 6.8% of national emissions. 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