{"id":3860,"date":"2024-11-07T11:52:15","date_gmt":"2024-11-07T10:52:15","guid":{"rendered":"https:\/\/newelement.ch\/?page_id=3860"},"modified":"2025-12-04T09:57:35","modified_gmt":"2025-12-04T08:57:35","slug":"palm-oil","status":"publish","type":"page","link":"https:\/\/newelement.ch\/fr\/projects\/palm-oil\/","title":{"rendered":"Huile de palme"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(112,97,89,0.6) 0%|rgba(112,97,89,0.6) 50%|rgba(112,97,89,0.1) 50%|rgba(112,97,89,0.1) 99%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/11\/AdobeStock_529660343-scaled-e1730977077794.jpeg” parallax=”on” custom_padding=”100px||130px||false|false” custom_padding_tablet=”70px||70px||false|false” custom_padding_phone=”40px||40px||false|false” background_last_edited=”on|desktop” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(112,97,89,0.6) 0%|rgba(112,97,89,0.6) 100%|rgba(112,97,89,0.1) 100%|rgba(112,97,89,0.1) 100%” background_color_gradient_stops_phone=”rgba(112,97,89,0.6) 0%|rgba(112,97,89,0.6) 100%|rgba(112,97,89,0.1) 100%|rgba(112,97,89,0.1) 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Strengthening Transparency and Trust for Sustainable Growth,” _builder_version=”4.27.2″ _module_preset=”default” title_text_color=”#FFFFFF” width=”90%” max_width=”90%” custom_padding=”0px|0px|0px|0px|false|false” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Socfin” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_color=”#FFFFFF” width=”90%” max_width=”90%” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#F8F7F7″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 50%|#92afa0 50%” custom_padding=”40px||70px||false|false” custom_padding_tablet=”40px||0px||false|false” custom_padding_phone=”0px||0px||true|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#92afa0 100%” background_color_gradient_stops_phone=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#92afa0 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.3″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding_tablet=”0px|80px|40px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Context” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#000000″ header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Malgr\u00e9 de solides efforts en mati\u00e8re de durabilit\u00e9, Socfin a rencontr\u00e9 des d\u00e9fis r\u00e9putationnels en raison de id\u00e9es re\u00e7ues sur la valeur nutritionnelle de l'huile de palme et son impact environnemental, tels que la d\u00e9forestation. En conciliant des op\u00e9rations \u00e0 grande \u00e9chelle avec des partenariats parmi les petits exploitants, Socfin a cherch\u00e9 \u00e0 r\u00e9pondre aux malentendus des ONG et du grand public. Pour instaurer la confiance, l'entreprise a mis en avant les avantages de l'huile de palme et ses pratiques certifi\u00e9es par la RSPO. Avec plus de 200 000 hectares sous gestion, Socfin visait \u00e0 communiquer ses engagements de mani\u00e8re transparente\u2014du soutien aux agriculteurs aux soins de sant\u00e9\u2014tout en progressant vers ses objectifs de durabilit\u00e9 pour 2030.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding_tablet=”40px|80px|50px|80px|false|false” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|phone” background_color_tablet=”#92afa0″ background_color_phone=”#92afa0″ background_last_edited=”on|phone” background_enable_color_tablet=”on” background_enable_color_phone=”on” global_colors_info=”{}”][et_pb_heading title=”Solution” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#FFFFFF” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” custom_padding=”||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

NewElement a collabor\u00e9 avec l'\u00e9quipe de durabilit\u00e9 de Socfin pour \u00e9tablir un cadre de gouvernance alliant des approches descendantes et ascendantes pour une gestion efficace de la durabilit\u00e9. Ce cadre a permis un engagement r\u00e9gulier avec le Conseil d'administration, renfor\u00e7ant le positionnement de la durabilit\u00e9 et favorisant la collaboration avec des partenaires strat\u00e9giques tels que GPSNR et RSPO pour soutenir les certifications z\u00e9ro d\u00e9forestation. NewElement a align\u00e9 la strat\u00e9gie de durabilit\u00e9 2030 de Socfin autour de piliers cl\u00e9s, formant les \u00e9quipes locales \u00e0 d\u00e9velopper des fiches d'information, des kits de crise et des plans de communication, tout en \u00e9laborant une strat\u00e9gie sur les r\u00e9seaux sociaux pour renforcer la transparence et la confiance.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#A59283″ custom_padding=”40px||100px||false|false” custom_padding_tablet=”40px||60px||false|false” custom_padding_phone=”30px||40px||false|false” border_color_top=”#A59283″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Impact” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”5cc4d197-68b2-4b21-8c9f-0fb2196a1d2b” text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

Le cadre de communication de NewElement a g\u00e9n\u00e9r\u00e9 des impacts notables pour Socfin au cours de leur collaboration de quatre ans :<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”1″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Enhanced Transparency” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

Des mises \u00e0 jour r\u00e9guli\u00e8res sur les efforts de durabilit\u00e9 ont am\u00e9lior\u00e9 la transparence et la confiance entre les ONG, les m\u00e9dias et les clients.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”2″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Proactive Crisis Management” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ header_text_color=”#EDDED3″ global_colors_info=”{}”]<\/p>\n

Une strat\u00e9gie structur\u00e9e, des documents de questions-r\u00e9ponses et un engagement sur les r\u00e9seaux sociaux ont aid\u00e9 Socfin \u00e0 g\u00e9rer efficacement les risques r\u00e9putationnels.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Improved Perception” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

L'engagement actif \u00e0 travers des rapports, des documents de position et les r\u00e9seaux sociaux a renforc\u00e9 l'image de Socfin aupr\u00e8s des ONG et des clients.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”4″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Increased Credibility” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

Le soutien de NewElement dans la d\u00e9finition d'objectifs clairs pour 2030 et dans l'\u00e9tablissement de partenariats a renforc\u00e9 la cr\u00e9dibilit\u00e9 de Socfin en tant que leader en durabilit\u00e9 dans les secteurs de l'huile de palme et du caoutchouc.<\/p>\n

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Despite strong sustainability efforts, Socfin faced reputational challenges due to misconceptions about palm oil\u2019s nutritional value and environmental impact, such as deforestation. Balancing large-scale operations with partnerships among smallholder farmers, Socfin worked to address misunderstandings from NGOs and the public. To build trust, the company highlighted the benefits of palm oil and its RSPO-certified practices. […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":2124,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3860","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/comments?post=3860"}],"version-history":[{"count":25,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3860\/revisions"}],"predecessor-version":[{"id":5678,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3860\/revisions\/5678"}],"up":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/2124"}],"wp:attachment":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/media?parent=3860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}