{"id":3860,"date":"2024-11-07T11:52:15","date_gmt":"2024-11-07T10:52:15","guid":{"rendered":"https:\/\/newelement.ch\/?page_id=3860"},"modified":"2025-12-04T09:57:35","modified_gmt":"2025-12-04T08:57:35","slug":"palm-oil","status":"publish","type":"page","link":"https:\/\/newelement.ch\/fr\/projects\/palm-oil\/","title":{"rendered":"Huile de palme"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(112,97,89,0.6) 0%|rgba(112,97,89,0.6) 50%|rgba(112,97,89,0.1) 50%|rgba(112,97,89,0.1) 99%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/11\/AdobeStock_529660343-scaled-e1730977077794.jpeg” parallax=”on” custom_padding=”100px||130px||false|false” custom_padding_tablet=”70px||70px||false|false” custom_padding_phone=”40px||40px||false|false” background_last_edited=”on|desktop” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(112,97,89,0.6) 0%|rgba(112,97,89,0.6) 100%|rgba(112,97,89,0.1) 100%|rgba(112,97,89,0.1) 100%” background_color_gradient_stops_phone=”rgba(112,97,89,0.6) 0%|rgba(112,97,89,0.6) 100%|rgba(112,97,89,0.1) 100%|rgba(112,97,89,0.1) 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Strengthening Transparency and Trust for Sustainable Growth,” _builder_version=”4.27.2″ _module_preset=”default” title_text_color=”#FFFFFF” width=”90%” max_width=”90%” custom_padding=”0px|0px|0px|0px|false|false” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Socfin” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_color=”#FFFFFF” width=”90%” max_width=”90%” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#F8F7F7″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 50%|#92afa0 50%” custom_padding=”40px||70px||false|false” custom_padding_tablet=”40px||0px||false|false” custom_padding_phone=”0px||0px||true|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#92afa0 100%” background_color_gradient_stops_phone=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#92afa0 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.3″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding_tablet=”0px|80px|40px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Context” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#000000″ header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Despite strong sustainability efforts, Socfin faced reputational challenges due to misconceptions about palm oil\u2019s nutritional value and environmental impact, such as deforestation. Balancing large-scale operations with partnerships among smallholder farmers, Socfin worked to address misunderstandings from NGOs and the public. To build trust, the company highlighted the benefits of palm oil and its RSPO-certified practices. With over 200,000 hectares under management, Socfin aimed to communicate its commitments transparently\u2014from farmer support to healthcare\u2014while progressing toward 2030 sustainability goals.<\/p>\n

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NewElement partnered with Socfin\u2019s sustainability team to establish a governance framework that blended top-down and bottom-up approaches for effective sustainability management. This framework enabled regular engagement with the Board, strengthened sustainability positioning, and fostered collaboration with strategic partners like GPSNR and RSPO to support zero-deforestation certifications. NewElement aligned Socfin\u2019s 2030 sustainability strategy around key pillars, training local teams to develop factsheets, crisis kits, and communication plans while building a social media strategy to enhance transparency and trust.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#A59283″ custom_padding=”40px||100px||false|false” custom_padding_tablet=”40px||60px||false|false” custom_padding_phone=”30px||40px||false|false” border_color_top=”#A59283″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Impact” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”5cc4d197-68b2-4b21-8c9f-0fb2196a1d2b” text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

NewElement\u2019s communication framework delivered notable impacts for Socfin over their four-year collaboration:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”1″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Enhanced Transparency” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

Regular updates on sustainability efforts improved transparency and trust among NGOs, media, and clients.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”2″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Proactive Crisis Management” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ header_text_color=”#EDDED3″ global_colors_info=”{}”]<\/p>\n

A structured strategy, Q&A documents, and social media engagement helped Socfin manage reputational risks effectively.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Improved Perception” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

Active engagement through reports, position papers, and social media boosted Socfin\u2019s image among NGOs and clients.<\/p>\n

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NewElement\u2019s support in setting clear 2030 targets and building partnerships strengthened Socfin\u2019s credibility as a sustainability leader in palm oil and rubber.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#EDDED3″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#d3dbc8 0%|#d3dbc8 16%|rgba(211,219,200,0.2) 16%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”#d3dbc8 0%|#d3dbc8 0%|rgba(211,219,200,0.2) 0%” background_color_gradient_stops_phone=”#d3dbc8 0%|#d3dbc8 0%|rgba(211,219,200,0.2) 0%” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.3″ _module_preset=”default” width=”90%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” max_width=”90%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|phone” custom_padding=”25px||25px||true|false” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Discover the uniqueness of each of our other projects ! ” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_align=”left” title_text_color=”#706159″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_SSE.png” alt=”Logo of SSE Group \u2013 Client of NewElement” title_text=”SSE Group logo” url=”https:\/\/newelement.ch\/projects\/civil-explosive\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_SWISS-MEDICAL-NETWORK.png” alt=”Logo of Swiss Medical Network \u2013 Client of NewElement” title_text=”Swiss Medical Network logo” url=”https:\/\/newelement.ch\/projects\/healthcare\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_ETAT-DE-FRIBOURG-copie.png” alt=”Logo of the State of Fribourg \u2013 Client of NewElement” title_text=”State of Fribourg logo” url=”https:\/\/newelement.ch\/projects\/government\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_FHH.png” alt=”Logo of the Fondation de la Haute Horlogerie \u2013 Client of NewElement” title_text=”FHH logo” url=”https:\/\/newelement.ch\/projects\/watchmaking” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_NESPRESSO-copie.png” alt=”Logo of Nespresso \u2013 Client of NewElement” title_text=”Nespresso logo” url=”https:\/\/newelement.ch\/projects\/coffee-1\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Despite strong sustainability efforts, Socfin faced reputational challenges due to misconceptions about palm oil\u2019s nutritional value and environmental impact, such as deforestation. Balancing large-scale operations with partnerships among smallholder farmers, Socfin worked to address misunderstandings from NGOs and the public. To build trust, the company highlighted the benefits of palm oil and its RSPO-certified practices. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2124,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3860","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/comments?post=3860"}],"version-history":[{"count":25,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3860\/revisions"}],"predecessor-version":[{"id":5678,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3860\/revisions\/5678"}],"up":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/2124"}],"wp:attachment":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/media?parent=3860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}