[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 50%|rgba(146,175,160,0.1) 50%|rgba(146,175,160,0.1) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/11\/8payr596e_w-e1730976216877.jpg” parallax=”on” custom_padding=”100px||130px||false|false” custom_padding_tablet=”70px||70px||false|false” custom_padding_phone=”40px||40px||false|false” background_last_edited=”on|desktop” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(146,175,160,0.1) 100%|rgba(146,175,160,0.1) 100%” background_color_gradient_stops_phone=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(146,175,160,0.1) 100%|rgba(146,175,160,0.1) 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Building Trust and Inspiring Action for a Sustainable Future,” _builder_version=”4.27.2″ _module_preset=”default” title_text_color=”#FFFFFF” width=”90%” max_width=”90%” custom_padding=”0px|0px|0px|0px|false|false” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Nestl\u00e9 Waters” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_color=”#FFFFFF” width=”90%” max_width=”90%” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#D3DBC8″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 50%|#ffffff 50%|#ffffff 100%” custom_padding=”40px||70px||false|false” custom_padding_tablet=”40px||0px||false|false” custom_padding_phone=”0px||0px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#ffffff 100%|#ffffff 100%” background_color_gradient_stops_phone=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#ffffff 100%|#ffffff 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.3″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_tablet=”0px|80px|40px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Context” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#000000″ header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
In partnership with Magic Pencil, NewElement was tasked by Nestl\u00e9 Waters’ External Corporate Communications to manage the development and update of four sustainability communication toolkits. These toolkits aim to build trust, inspire engagement, and improve understanding of sustainability within EMENA markets, particularly among employees and key opinion leaders (KOLs). Addressing public concerns over plastic packaging, the toolkits will provide strategic insights and essential briefing materials to support effective, compelling communications about Nestl\u00e9 Waters’ sustainability initiatives.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”50px|80px|50px|80px|true|true” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Solution” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” custom_padding=”||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
NewElement\u2019s solution involves creating tailored toolkits that highlight Nestl\u00e9 Waters’ leadership in sustainable packaging and circular economy practices. Focusing on three core areas\u2014developing innovative packaging, building partnerships for waste reduction, and driving recycling behavior\u2014the toolkits provide brands with powerful stories and proof points on circularity. By spotlighting these achievements, the toolkits empower stakeholders to communicate Nestl\u00e9 Waters\u2019 commitment to a waste-free future, inspiring engagement and action across audiences.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#92afa0″ custom_padding=”40px||100px||false|false” custom_padding_tablet=”40px||60px||false|false” custom_padding_phone=”30px||40px||false|false” border_color_top=”#A59283″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Impact” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”5cc4d197-68b2-4b21-8c9f-0fb2196a1d2b” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
The sustainability communication toolkits developed by NewElement are set to create a multifaceted impact across Nestl\u00e9 Waters’ operations and public engagement:<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”1″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Enhanced Stakeholder Trust” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
By providing transparent, data-driven proof points, the toolkits foster trust among employees, key opinion leaders (KOLs), and external stakeholders, strengthening Nestl\u00e9 Waters’ reputation as a sustainability leader.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”2″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Increased Consumer Engagement” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#FFFFFF” header_text_color=”#EDDED3″ global_colors_info=”{}”]<\/p>\n
Compelling stories on circularity, from packaging innovation to waste-reduction partnerships, help engage consumers and reduce purchasing barriers by aligning with their sustainability expectations.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Support for Circular Economy Goals” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
The toolkits spotlight Nestl\u00e9 Waters\u2019 achievements and initiatives in each focus area of Nestl\u00e9\u2019s sustainable packaging journey, positioning the water category as a model for the circular economy.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”4″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Inspiration for Behavioral Change” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
By promoting recycling and eco-friendly practices, the toolkits aim to drive positive behavior change among both employees and consumers, contributing to Nestl\u00e9 Waters’ goal of a waste-free future.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#F8F7F7″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#d3dbc8 0%|#d3dbc8 0%|rgba(211,219,200,0.2) 0%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.2″ _module_preset=”default” width=”90%” max_width=”90%” custom_padding=”25px||25px||true|false” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Discover the uniqueness of each of our other projects ! ” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_align=”left” title_text_color=”#706159″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/08\/LOGO_SOCFIN-2.png” alt=”Logo of Socfin \u2013 Client of NewElement” title_text=”Logo Socfin” url=”https:\/\/newelement.ch\/projects\/palm-oil\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_SSE.png” alt=”Logo of SSE Group \u2013 Client of NewElement” title_text=”SSE Group logo” url=”https:\/\/newelement.ch\/projects\/civil-explosive\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_SWISS-MEDICAL-NETWORK.png” alt=”Logo of Swiss Medical Network \u2013 Client of NewElement” title_text=”Swiss Medical Network logo” url=”https:\/\/newelement.ch\/projects\/healthcare\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_ETAT-DE-FRIBOURG-copie.png” alt=”Logo of the State of Fribourg \u2013 Client of NewElement” title_text=”State of Fribourg logo” url=”https:\/\/newelement.ch\/projects\/government\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_FHH.png” alt=”Logo of the Fondation de la Haute Horlogerie \u2013 Client of NewElement” title_text=”FHH logo” url=”https:\/\/newelement.ch\/projects\/watchmaking” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" In partnership with Magic Pencil, NewElement was tasked by Nestl\u00e9 Waters’ External Corporate Communications to manage the development and update of four sustainability communication toolkits. 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