[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 50%|rgba(146,175,160,0.1) 50%|rgba(146,175,160,0.1) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/11\/8payr596e_w-e1730976216877.jpg” parallax=”on” custom_padding=”100px||130px||false|false” custom_padding_tablet=”70px||70px||false|false” custom_padding_phone=”40px||40px||false|false” background_last_edited=”on|desktop” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(146,175,160,0.1) 100%|rgba(146,175,160,0.1) 100%” background_color_gradient_stops_phone=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(146,175,160,0.1) 100%|rgba(146,175,160,0.1) 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Building Trust and Inspiring Action for a Sustainable Future,” _builder_version=”4.27.2″ _module_preset=”default” title_text_color=”#FFFFFF” width=”90%” max_width=”90%” custom_padding=”0px|0px|0px|0px|false|false” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Nestl\u00e9 Waters” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_color=”#FFFFFF” width=”90%” max_width=”90%” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#D3DBC8″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 50%|#ffffff 50%|#ffffff 100%” custom_padding=”40px||70px||false|false” custom_padding_tablet=”40px||0px||false|false” custom_padding_phone=”0px||0px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#ffffff 100%|#ffffff 100%” background_color_gradient_stops_phone=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#ffffff 100%|#ffffff 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.3″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_tablet=”0px|80px|40px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Context” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#000000″ header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
En partenariat avec Magic Pencil, NewElement a \u00e9t\u00e9 charg\u00e9 par la communication externe de Nestl\u00e9 Waters de g\u00e9rer le d\u00e9veloppement et la mise \u00e0 jour de quatre kits d'outils de communication sur la durabilit\u00e9. Ces kits visent \u00e0 instaurer la confiance, inspirer l'engagement et am\u00e9liorer la compr\u00e9hension de la durabilit\u00e9 sur les march\u00e9s EMENA, en particulier parmi les employ\u00e9s et les leaders d'opinion cl\u00e9s (KOLs). Pour r\u00e9pondre aux pr\u00e9occupations du public concernant l'emballage en plastique, les kits fourniront des informations strat\u00e9giques et des documents de r\u00e9f\u00e9rence essentiels pour soutenir des communications efficaces et convaincantes sur les initiatives de durabilit\u00e9 de Nestl\u00e9 Waters.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”50px|80px|50px|80px|true|true” custom_padding_phone=”30px|40px|40px|40px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Solution” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” custom_padding=”||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
La solution de NewElement consiste \u00e0 cr\u00e9er des kits d'outils sur mesure qui mettent en avant le leadership de Nestl\u00e9 Waters en mati\u00e8re d'emballage durable et de pratiques d'\u00e9conomie circulaire. En se concentrant sur trois axes principaux\u2014le d\u00e9veloppement d'emballages innovants, la cr\u00e9ation de partenariats pour la r\u00e9duction des d\u00e9chets et l'encouragement des comportements de recyclage\u2014les kits fournissent aux marques des histoires puissantes et des \u00e9l\u00e9ments de preuve sur la circularit\u00e9. En mettant en lumi\u00e8re ces r\u00e9alisations, les kits permettent aux parties prenantes de communiquer l'engagement de Nestl\u00e9 Waters envers un avenir sans d\u00e9chets, inspirant ainsi l'engagement et l'action aupr\u00e8s des diff\u00e9rents publics.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#92afa0″ custom_padding=”40px||100px||false|false” custom_padding_tablet=”40px||60px||false|false” custom_padding_phone=”30px||40px||false|false” border_color_top=”#A59283″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Impact” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”5cc4d197-68b2-4b21-8c9f-0fb2196a1d2b” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
Les kits d'outils de communication sur la durabilit\u00e9 d\u00e9velopp\u00e9s par NewElement sont con\u00e7us pour g\u00e9n\u00e9rer un impact multifacette au sein des op\u00e9rations de Nestl\u00e9 Waters et de son engagement public :<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”1″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Enhanced Stakeholder Trust” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
En fournissant des \u00e9l\u00e9ments de preuve transparents et bas\u00e9s sur des donn\u00e9es, les kits d'outils renforcent la confiance parmi les employ\u00e9s, les leaders d'opinion cl\u00e9s (KOLs) et les parties prenantes externes, consolidant ainsi la r\u00e9putation de Nestl\u00e9 Waters en tant que leader en durabilit\u00e9.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”2″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Increased Consumer Engagement” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#FFFFFF” header_text_color=”#EDDED3″ global_colors_info=”{}”]<\/p>\n
Des histoires convaincantes sur la circularit\u00e9, allant de l'innovation en mati\u00e8re d'emballage aux partenariats pour la r\u00e9duction des d\u00e9chets, aident \u00e0 engager les consommateurs et \u00e0 r\u00e9duire les obstacles \u00e0 l'achat en s'alignant sur leurs attentes en mati\u00e8re de durabilit\u00e9.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Support for Circular Economy Goals” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
Les kits d'outils mettent en avant les r\u00e9alisations et les initiatives de Nestl\u00e9 Waters dans chaque domaine d'accent de la d\u00e9marche d'emballage durable de Nestl\u00e9, positionnant ainsi la cat\u00e9gorie de l'eau comme un mod\u00e8le d'\u00e9conomie circulaire.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”4″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Inspiration for Behavioral Change” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ title_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
En promouvant le recyclage et les pratiques \u00e9cologiques, les kits d'outils visent \u00e0 encourager un changement de comportement positif tant chez les employ\u00e9s que chez les consommateurs, contribuant ainsi \u00e0 l'objectif de Nestl\u00e9 Waters d'un avenir sans d\u00e9chets.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#F8F7F7″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#d3dbc8 0%|#d3dbc8 0%|rgba(211,219,200,0.2) 0%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.2″ _module_preset=”default” width=”90%” max_width=”90%” custom_padding=”25px||25px||true|false” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Discover the uniqueness of each of our other projects ! ” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_align=”left” title_text_color=”#706159″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/08\/LOGO_SOCFIN-2.png” alt=”Logo of Socfin \u2013 Client of NewElement” title_text=”Logo Socfin” url=”https:\/\/newelement.ch\/projects\/palm-oil\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_SSE.png” alt=”Logo of SSE Group \u2013 Client of NewElement” title_text=”SSE Group logo” url=”https:\/\/newelement.ch\/projects\/civil-explosive\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_SWISS-MEDICAL-NETWORK.png” alt=”Logo of Swiss Medical Network \u2013 Client of NewElement” title_text=”Swiss Medical Network logo” url=”https:\/\/newelement.ch\/projects\/healthcare\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_ETAT-DE-FRIBOURG-copie.png” alt=”Logo of the State of Fribourg \u2013 Client of NewElement” title_text=”State of Fribourg logo” url=”https:\/\/newelement.ch\/projects\/government\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_FHH.png” alt=”Logo of the Fondation de la Haute Horlogerie \u2013 Client of NewElement” title_text=”FHH logo” url=”https:\/\/newelement.ch\/projects\/watchmaking” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" In partnership with Magic Pencil, NewElement was tasked by Nestl\u00e9 Waters’ External Corporate Communications to manage the development and update of four sustainability communication toolkits. These toolkits aim to build trust, inspire engagement, and improve understanding of sustainability within EMENA markets, particularly among employees and key opinion leaders (KOLs). Addressing public concerns over plastic packaging, […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":2124,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3852","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/comments?post=3852"}],"version-history":[{"count":25,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3852\/revisions"}],"predecessor-version":[{"id":5684,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3852\/revisions\/5684"}],"up":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/2124"}],"wp:attachment":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/media?parent=3852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}