{"id":3666,"date":"2024-10-15T18:35:31","date_gmt":"2024-10-15T16:35:31","guid":{"rendered":"https:\/\/newelement.ch\/?page_id=3666"},"modified":"2025-12-04T09:57:07","modified_gmt":"2025-12-04T08:57:07","slug":"coffee-1","status":"publish","type":"page","link":"https:\/\/newelement.ch\/fr\/projects\/coffee-1\/","title":{"rendered":"Caf\u00e9 1"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 50%|rgba(146,175,160,0.2) 50%|rgba(146, 175, 160, 0.2) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/10\/AdobeStock_875626393-1-scaled-e1730392480798.jpeg” parallax=”on” custom_padding=”100px||130px||false|false” custom_padding_tablet=”70px||70px||false|false” custom_padding_phone=”40px||40px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(146,175,160,0.2) 100%|rgba(146, 175, 160, 0.2) 100%” background_color_gradient_stops_phone=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(146,175,160,0.2) 100%|rgba(146, 175, 160, 0.2) 100%” locked=”off” global_colors_info=”{}” background__hover_enabled=”off|desktop”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”B2B SALES FORCE CUSTOMER-FACING COACHING IN SUSTAINABILITY,” _builder_version=”4.27.4″ _module_preset=”6df5d9fc-a596-4ffd-bc06-2c10ba21b991″ title_text_color=”#FFFFFF” custom_padding=”0px||0px||false|false” title_font_size_tablet=”” title_font_size_phone=”22px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Nespresso.” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_color=”#FFFFFF” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#D3DBC8″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 50%|#ffffff 50%|#ffffff 100%” custom_padding=”40px||70px||false|false” custom_padding_tablet=”40px||0px||false|false” custom_padding_phone=”0px||0px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#ffffff 100%|#ffffff 100%” background_color_gradient_stops_phone=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#ffffff 100%|#ffffff 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.3″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding_tablet=”0px|80px|40px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Context” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

With the growing demand for sustainable products, companies need to strengthen their value proposition by incorporating sustainability into their commercial proposals and sales narrative. The challenge lies in ensuring that the sales force has the knowledge and tools to confidently address sustainability topics in client relationships, aligning with customers’ own sustainability objectives.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding_tablet=”40px|80px|50px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|false” custom_padding_last_edited=”on|phone” background_color_tablet=”#FFFFFF” background_color_phone=”#FFFFFF” background_last_edited=”on|phone” background_enable_color_tablet=”on” background_enable_color_phone=”on” global_colors_info=”{}”][et_pb_heading title=”Solution” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|300|||||||” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” custom_padding=”0px||0px||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

NewElement partnered with Nespresso\u2019s B2B department to enhance their sustainability value proposition by mentoring and coaching sales teams on effectively integrating sustainability into their customer-facing strategies.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#92afa0″ custom_padding=”40px||100px||false|false” custom_padding_tablet=”40px||60px||false|false” custom_padding_phone=”30px||40px||false|false” border_color_top=”#A59283″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Impact” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”5cc4d197-68b2-4b21-8c9f-0fb2196a1d2b” text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

The sustainability-focused training and coaching provided by NewElement delivered significant outcomes for Nespresso\u2019s B2B department:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”1″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Empowered Sales Teams” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

Sales teams were equipped to confidently engage in sustainability discussions with clients.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”2″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Strengthened Reputation” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

Nespresso\u2019s standing as a sustainability leader was further reinforced.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”New Business Opportunities” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

Aligned with rising demand for sustainable solutions, opening avenues for new business.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”4″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Core Value Integration” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n

Embedded sustainability as a central element of the B2B value proposition, fostering stronger customer relationships.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#D3DBC8″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#f8f7f7 0%|#f8f7f7 16%|rgba(255,255,255,0) 16%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”#f8f7f7 0%|#f8f7f7 0%|rgba(255,255,255,0) 0%” background_color_gradient_stops_phone=”#d3dbc8 0%|#d3dbc8 0%|rgba(211,219,200,0.2) 0%” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.3″ _module_preset=”default” width=”90%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” max_width=”90%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|phone” custom_padding=”25px||25px||true|false” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Discover the uniqueness of each of our other projects ! ” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_align=”left” title_text_color=”#706159″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_NESPRESSO-copie.png” alt=”Logo of Nespresso \u2013 Client of NewElement” title_text=”Nespresso logo” url=”https:\/\/newelement.ch\/projects\/coffee-2\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/11\/LOGO_REITZEL-2.png” alt=”Logo of Reitzel \u2013 Client of NewElement” title_text=”Reitzel logo” url=”https:\/\/newelement.ch\/projects\/pickle\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_NESTLE-WATERS-copie.png” alt=”Logo of Nestl\u00e9 Waters \u2013 Client of NewElement” title_text=”Nestl\u00e9 Waters logo” url=”https:\/\/newelement.ch\/projects\/water\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/08\/LOGO_SOCFIN-2.png” alt=”Logo of Socfin \u2013 Client of NewElement” title_text=”Logo Socfin” url=”https:\/\/newelement.ch\/projects\/palm-oil\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_SSE.png” alt=”Logo of SSE Group \u2013 Client of NewElement” title_text=”SSE Group logo” url=”https:\/\/newelement.ch\/projects\/civil-explosive\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

With the growing demand for sustainable products, companies need to strengthen their value proposition by incorporating sustainability into their commercial proposals and sales narrative. The challenge lies in ensuring that the sales force has the knowledge and tools to confidently address sustainability topics in client relationships, aligning with customers’ own sustainability objectives.NewElement partnered with Nespresso\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2124,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3666","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/comments?post=3666"}],"version-history":[{"count":52,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3666\/revisions"}],"predecessor-version":[{"id":5675,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/3666\/revisions\/5675"}],"up":[{"embeddable":true,"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/pages\/2124"}],"wp:attachment":[{"href":"https:\/\/newelement.ch\/fr\/wp-json\/wp\/v2\/media?parent=3666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}