[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 50%|rgba(146,175,160,0.2) 50%|rgba(146, 175, 160, 0.2) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/10\/AdobeStock_875626393-1-scaled-e1730392480798.jpeg” parallax=”on” custom_padding=”100px||130px||false|false” custom_padding_tablet=”70px||70px||false|false” custom_padding_phone=”40px||40px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(146,175,160,0.2) 100%|rgba(146, 175, 160, 0.2) 100%” background_color_gradient_stops_phone=”rgba(146,175,160,0.6) 0%|rgba(146,175,160,0.6) 100%|rgba(146,175,160,0.2) 100%|rgba(146, 175, 160, 0.2) 100%” locked=”off” global_colors_info=”{}” background__hover_enabled=”off|desktop”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”B2B SALES FORCE CUSTOMER-FACING COACHING IN SUSTAINABILITY,” _builder_version=”4.27.4″ _module_preset=”6df5d9fc-a596-4ffd-bc06-2c10ba21b991″ title_text_color=”#FFFFFF” custom_padding=”0px||0px||false|false” title_font_size_tablet=”” title_font_size_phone=”22px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Nespresso.” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_color=”#FFFFFF” title_font_size_tablet=”30px” title_font_size_phone=”22px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#D3DBC8″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 50%|#ffffff 50%|#ffffff 100%” custom_padding=”40px||70px||false|false” custom_padding_tablet=”40px||0px||false|false” custom_padding_phone=”0px||0px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#ffffff 100%|#ffffff 100%” background_color_gradient_stops_phone=”rgba(255,255,255,0) 0%|rgba(255,255,255,0) 100%|#ffffff 100%|#ffffff 100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.3″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding_tablet=”0px|80px|40px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Context” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Poppins|300|||||||” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Avec la demande croissante de produits durables, les entreprises doivent renforcer leur proposition de valeur en int\u00e9grant la durabilit\u00e9 dans leurs propositions commerciales et leur discours de vente. Le d\u00e9fi consiste \u00e0 s'assurer que la force de vente dispose des connaissances et des outils n\u00e9cessaires pour aborder en toute confiance les sujets de durabilit\u00e9 dans les relations avec les clients, tout en s'alignant sur les objectifs de durabilit\u00e9 de ces derniers.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding_tablet=”40px|80px|50px|80px|false|true” custom_padding_phone=”30px|40px|40px|40px|false|false” custom_padding_last_edited=”on|phone” background_color_tablet=”#FFFFFF” background_color_phone=”#FFFFFF” background_last_edited=”on|phone” background_enable_color_tablet=”on” background_enable_color_phone=”on” global_colors_info=”{}”][et_pb_heading title=”Solution” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|300|||||||” header_2_font=”Poppins|600||on|||||” header_2_font_size=”28px” custom_padding=”0px||0px||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.5em” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
NewElement s'est associ\u00e9 au d\u00e9partement B2B de Nespresso pour am\u00e9liorer leur proposition de valeur en mati\u00e8re de durabilit\u00e9 en mentorant et en formant les \u00e9quipes de vente \u00e0 int\u00e9grer efficacement la durabilit\u00e9 dans leurs strat\u00e9gies d'interaction avec les clients.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#92afa0″ custom_padding=”40px||100px||false|false” custom_padding_tablet=”40px||60px||false|false” custom_padding_phone=”30px||40px||false|false” border_color_top=”#A59283″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Impact” _builder_version=”4.27.2″ _module_preset=”4a326f49-5fe5-4324-9dd1-39f0bc2f82d5″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”5cc4d197-68b2-4b21-8c9f-0fb2196a1d2b” text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n
La formation et le coaching ax\u00e9s sur la durabilit\u00e9 propos\u00e9s par NewElement ont donn\u00e9 des r\u00e9sultats significatifs pour le d\u00e9partement B2B de Nespresso :<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”1″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Empowered Sales Teams” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n
Les \u00e9quipes de vente ont \u00e9t\u00e9 form\u00e9es pour aborder en toute confiance les discussions sur la durabilit\u00e9 avec les clients.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”2″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Strengthened Reputation” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n
La position de Nespresso en tant que leader en durabilit\u00e9 a \u00e9t\u00e9 encore renforc\u00e9e.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”New Business Opportunities” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n
Align\u00e9 avec la demande croissante de solutions durables, ouvrant la voie \u00e0 de nouvelles opportunit\u00e9s d'affaires.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”4″ _builder_version=”4.27.2″ _module_preset=”38780d28-962e-4809-ba09-e04cf7a79650″ title_text_color=”#F8F7F7″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Core Value Integration” _builder_version=”4.27.2″ _module_preset=”03372257-e707-4f48-a5d5-90c72e429ee5″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”ed4ed6fb-5494-4fdd-96e4-98916c413f34″ text_text_color=”#F8F7F7″ global_colors_info=”{}”]<\/p>\n
Int\u00e9gration de la durabilit\u00e9 comme \u00e9l\u00e9ment central de la proposition de valeur B2B, favorisant des relations clients plus solides.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#D3DBC8″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#f8f7f7 0%|#f8f7f7 16%|rgba(255,255,255,0) 16%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|phone” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”on” background_color_gradient_stops_tablet=”#f8f7f7 0%|#f8f7f7 0%|rgba(255,255,255,0) 0%” background_color_gradient_stops_phone=”#d3dbc8 0%|#d3dbc8 0%|rgba(211,219,200,0.2) 0%” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.3″ _module_preset=”default” width=”90%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” max_width=”90%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|phone” custom_padding=”25px||25px||true|false” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Discover the uniqueness of each of our other projects ! ” _builder_version=”4.27.2″ _module_preset=”default” title_font=”Poppins|500||on|||||” title_text_align=”left” title_text_color=”#706159″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_NESPRESSO-copie.png” alt=”Logo of Nespresso \u2013 Client of NewElement” title_text=”Nespresso logo” url=”https:\/\/newelement.ch\/projects\/coffee-2\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/11\/LOGO_REITZEL-2.png” alt=”Logo of Reitzel \u2013 Client of NewElement” title_text=”Reitzel logo” url=”https:\/\/newelement.ch\/projects\/pickle\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2024\/05\/LOGO_NESTLE-WATERS-copie.png” alt=”Logo of Nestl\u00e9 Waters \u2013 Client of NewElement” title_text=”Nestl\u00e9 Waters logo” url=”https:\/\/newelement.ch\/projects\/water\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/08\/LOGO_SOCFIN-2.png” alt=”Logo of Socfin \u2013 Client of NewElement” title_text=”Logo Socfin” url=”https:\/\/newelement.ch\/projects\/palm-oil\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/newelement.ch\/wp-content\/uploads\/2025\/07\/LOGO_SSE.png” alt=”Logo of SSE Group \u2013 Client of NewElement” title_text=”SSE Group logo” url=”https:\/\/newelement.ch\/projects\/civil-explosive\/” _builder_version=”4.27.4″ _module_preset=”d0db917d-1632-4623-bb18-aa87e2fddc5f” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" With the growing demand for sustainable products, companies need to strengthen their value proposition by incorporating sustainability into their commercial proposals and sales narrative. 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