B2B SALES FORCE CUSTOMER-FACING COACHING IN SUSTAINABILITY,
Nespresso.
Context
With the growing demand for sustainable products, companies need to strengthen their value proposition by incorporating sustainability into their commercial proposals and sales narrative. The challenge lies in ensuring that the sales force has the knowledge and tools to confidently address sustainability topics in client relationships, aligning with customers’ own sustainability objectives.
Solution
NewElement partnered with Nespresso’s B2B department to enhance their sustainability value proposition by mentoring and coaching sales teams on effectively integrating sustainability into their customer-facing strategies.
Impact
The sustainability-focused training and coaching provided by NewElement delivered significant outcomes for Nespresso’s B2B department:
1
Empowered Sales Teams
Sales teams were equipped to confidently engage in sustainability discussions with clients.
2
Strengthened Reputation
Nespresso’s standing as a sustainability leader was further reinforced.
3
New Business Opportunities
Aligned with rising demand for sustainable solutions, opening avenues for new business.
4
Core Value Integration
Embedded sustainability as a central element of the B2B value proposition, fostering stronger customer relationships.
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